Projects

PROJECTS

We may have just started our journey, but we already have undertaken several projects and presentations which we have carried out with the greatest possible accuracy.

Beer Industry

Our compamy's first project was an analysis on the beer industry in order to get a greater insight on the industry as a whole and on brands' and consumers' behaviours. We conducted a primary research and, after combining it with our secondary research which showed the trends and goals of beer brands, we examined consumers' habits and opinions about specific beer beverages and brands.

Usability/UX for the Akis Petretzikis website

Our team with this work aimed to investigate and understand the usability and accesibility of the Akis Petretzikis website based on Jakob Nielsen's 10 Usability Heuristics. The Heuristic Evaluation was conducted by each member of our team in order to define the problems and weaknesses of the website, so they can be later resolved and improved.

Costa Coffee Campaign

Our team undertook the role of planning a campaign for Costa Coffee, focusing on the company's low brand awareness and her status regarding the "at-home" products category. We conducted a secondary consumer research with a questionnaire and two in-depth interviews. After seeing who the competitors and their advertising techniques are, we chose to promote Costa Coffee's premium quality and taste in order to make the company more known to the public.

Podcast

Taking on a special project, our team created a Podcast discussing the influence of Social Media in the Mental Health of Generation Z. We conducted secondary research on the subject and we got in touch with the clinical psychologist, Vasiliki - Maria Oshana for the best development of the topic. Prons and cons of the use of Social Media and how they effect Gen Z's mental health were emerged and enlightened through the interesting discussion with the psychologist.